Digital Strategy/Communications
There’s no replacement for high-quality digital strategy and communications, and in the modern technological age, there’s an ever-increasing need for the service. Andersen Political Services utilizes a breadth of experience in digital, strategic communications to help organizations tell their stories and reach the right audience, in the right way, at the right time.
Social Media Page Design
The designing of a social media page requires forethought, research into the individual/organization whose page is to be developed, and meticulous testing of different messaging. Platforms on which social media pages can be developed include:
Social Media Content Development
Organic social media content, when delivered to the desired audience in an effective manner, can have tremendously beneficial effects on an organization’s reach and influence in a given space. Tailoring unique messages to specific platforms, Andersen Political Services can build an organization’s reach and leverage its positioning to ensure an extensive digital presence. Content can be developed on the following social platforms:
Social Media Graphic Design
The delivery of high-quality graphics to targeted audiences can lead to significantly increased engagement from followers, and highly shareable graphics allow for the expansion of an organization’s influence by reaching new audiences. Andersen Political Services can develop a range of graphics for social media usage, including:
- Profile Pictures
- Cover Photos
- Shareable Posts
- Ad Photos (Carousel, Multi-Image, Single-Image, Slideshow)
Paid Digital Media Advertising
Offering a range of paid advertising services on digital platforms, Andersen Political Services develops the strategy, graphics, and organization that goes into a paid digital campaign on social media and websites alike to ensure for the largest, most effective digital footprint achievable for an organization.
Web Advertising
Andersen Political Services manages web-based advertising campaigns from the initial design of a strategy, to the development of suitable ad layouts, to targeted runs and thorough analytics.
Web advertising services offered include:
- Google Ads
- Cookie Targeting
- Demographic
- Geographic
- Retargeting
- IP-Address
- Custom Model
Types of advertisements that can be used for multiple ad services include:
- Static Images
- Mobile
- Text
- Wallpaper
Social Media Advertising
Running ad campaigns on social media platforms such as Facebook, Twitter, and Instagram can provide organizations with hyper-focused targeting and expansive reach, with hundreds of targeted individuals reached with each dollar of advertising. Types of available ads vary between platforms, and Andersen Political Services runs paid advertising campaigns on all major social media websites. Examples of advertising campaigns conducted include:
- Facebook
- Carousel
- Multi-Image
- Video
- Single-Image
- Twitter
- Promoted Tweets
- Promoted Accounts
- Promoted Trends
- Instagram
- Photo
- Video
- Carousel
- Stories
Digital Design for Website and Social Advertising
As part of a comprehensive package of digital advertising services, Andersen Political Services develops high-quality graphics for use in website marketing and social media targeting ads. By working with clients to help determine their preferred layouts and graphic types, we produce high-quality graphics to convey the organization’s specific messaging and desired image.
Domain Services
Website Development
With a keen eye towards usability, effective calls to action, and modern design, Andersen Political Services develops websites for organizational types ranging from political committees to local businesses.
Website Management
No digital campaign is complete without a full-fledged website to direct would-be supporters and donors to. Services provided via website management include:
- Formatting Edits
- Design Edits
- Storage Optimization
- Blogging
- Graphic Development
Email Management
Email continues to serve as a powerful tool for digital communication, and the ability to deliver highly-customized, visually appealing emails to large groups of followers and supporters is a vital component of any digital campaign. Andersen Political Services can manage email campaigns on the following platforms:
- MailChimp
- NationBuilder
- Constant Contact
Email management services offered include:
- Content Development
- List Building, Management
- Message Delivery
- Analytics
Andersen Political Services 